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SEO The History Of Optimization

SEO The History Of Optimization Virtually every good thing comes to an end. Strategies that were once standard in Search Engine Optimization (SEO) ultimately came to an end when individuals with less scruples than a box of corn flakes manipulated the system to their advantage. Some of the earliest optimization methods were a simple alphabetical list much like a phone directory, but by 1996 web site programmers tried their luck at placing specific keywords in parts of the programming and they began to learn theyre manipulations had some influence in site rankings. A variety of algorithms were utilized in 1997 that allowed programmers to crack the SEO code at Excite. These programmers were able to produce # 1 results for their clients at will. What began as client-based assistance ultimately led to nefarious systems that sought a corner on site rankings to the exclusion of any competitor. It wasnt long before most search engines began using Yahoo as a means of checking site r...
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BEST Internet Traffic And SEO Techniques

 BEST Internet Traffic And SEO Techniques

You might be wandering the reasons your web site is not getting much internet traffic. After all your web site took lots of financial and human resources, but unfortunately like so many web sites, it is quite unknown and as a result it does not get enough internet traffic to make it financially viable.

Did you know that about 80 percent of all web site traffic originates from search engines? Yes, it is true! Listing near the top page of search engines and obtaining the attention of your target audience should be a main priority for any web site internet promotion.

And the good news about this is that improving a web site position in search engine pages may be done for free. How? Using search engine optimization (SEO) techniques.

There many ways to promote a web site. Some promotions are paid and some are free. Among the free ones, the search engine optimization techniques enables web sites to become search engine friendly. In other words, it makes website pages to accept the search engine crawler in a friendly way. These techniques will be some of the steps one will have to use to obtain a better position in search engines pages, when searching for specific keywords, related to services or products offered by a web site.

Search engine optimization steps for a web page:

Title:

The html Title tag is a very important element and must include the most important keywords or phrases, which best represent the products or services offered by the web page. It should not contain more than 60 characters.

Keywords:

The html meta Keyword tag should have all the keyword phrases which best represents the products or services offered by the web page. Avoid repeating keywords and bad use of capital letters. It should not contain more than 250 characters.

Description:

The html meta Description tag is a description of the web page, which will be displayed by the search engine. Make sure it contains keywords phrases. Avoid repeating keywords and bad use of capital letters. It should not contain more than 200 characters.

Keywords in Headings:

Keywords in Headings tags (h1) will be interpreted by search engines as being an important keyword relevant to the web page, and it should be looked for and indexed by the search engines.

Web page text:

It is a good practice to include informative text one every page, using natural language and appropriate keywords. It should contain more than 200 words. Informative text should be placed in the html Body section of the web page.

Keywords in Alt Tags:

Every html picture img tag should contain an ALT tag with an appropriate description. Keywords should always be used when appropriate.

Keywords in Anchor Tags:

Every html hypertext link a href should contain a TITLE tag with an appropriate description. Keywords should always be used when appropriate.

Robots.txt file:

Make sure there is a robots.txt file in you web site directory. This is a text file created by the webmaster, which will guide the search engines crawler when indexing a web site.

There are some cases in which one might not want to have some web pages indexed. This way thru the use of robots.txt, one will have control over which pages will be indexed and made available to the search engines

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